It is not inspired by a sport drink nor a Italian sport Car Emblem.
The Bull represent strength and power going forward.
By the way, "Taurus" is my Star Zodiacal sign and the "Ox" is my Chinese Zodiac sign.
The emblem mark was executed in 2001 by Makoto from M & K design.
The "DeMonchaux" font was fine tuned at the same time by long time friend, Nicolas, master of numbers.
Since then the Bull logo emblem is my signature on every bikes I design.
If the emblem is not on it, then it is not a Design I created and endorse.